~4x revenue, quarter over quarter
Revenue before$219K
Revenue after$870K
Google Ads & Meta Ads Specialist
PPC management built around revenue, not vanity metrics.
I plan, launch and scale Google and Meta campaigns for e-commerce, SaaS and lead-gen brands, and report on what actually pays: revenue, CPA and ROAS.
5+ years · 25+ accounts · replies on WhatsApp within hours
16.4x
ROAS on Meta
ROAS on Meta
4x
revenue in a quarter
revenue in a quarter
4x value
on 25% less spend
on 25% less spend
Ad spend managed$0M+
Accounts managed0+
Years experience0+
Google certifications0
Client results
Real dashboards, before and after.
Swipe through five accounts. Tap Before or After to see the revenue dashboards.
+$664K year over year
Revenue before$1.89M
Revenue after$2.56M
Revenue nearly doubled in one quarter
Visitors104K → 249K
Revenue$545K → $1.04M
4x conversion value on 25% less spend
Ad spend$29.8K → $22.3K
Conv. value · ROAS$118K · 5.3x
ROAS 2.67x → 16.4x while scaling spend 3x
Purchases384 → 5,768
Revenue$28.9K → $515K
Browse the full results library 10 accounts across fashion, law, skincare, food and more
What I do
Two Platforms. Creative That Sells.
I go deep on the two platforms that drive most revenue, and I plan the creative, not just the campaigns.
INTENT
Google Ads
Capture people already searching for what you sell, and turn that intent into sales.
- Search with tight keyword and match-type control
- Performance Max and Shopping on a clean product feed
- YouTube for reach and remarketing
- Conversion tracking and enhanced conversions done right
DEMAND
Meta Ads
Reach people who weren't looking for you yet, with creative they actually watch.
- Full-funnel prospecting and retargeting
- Advantage+ shopping campaigns
- Structured creative testing to find winners fast
- Pixel and Conversions API so Meta optimizes on real sales
Supporting channels
TikTok, Snapchat and Klaviyo email come in when a plan needs them, with the same tracking and creative.
TikTok AdsSnapchat AdsEmail (Klaviyo)
Creative strategy
Ads win or lose on creative
Every ad wears out
I swap in new creative while the ad still works, before budget gets wasted.
One angle, one winner
1 angle, 3 hooks, 9 variations. Cut the losers, scale what's left.
01Angles & hooks
The line that makes someone stop scrolling.
02UGC & briefs
Briefs creators can actually follow.
03Testing framework
One variable at a time.
04Iterate on winners
New versions before the ad burns out.
How I work
MY ROADMAP
From first call to scaled spend in ten steps.
- 1Know the business2Account structure
- 3Platform choice4Competitors
- 5Creative research6Creative strategy
- 7Execute in campaigns8Launch
- 9Monitor10Scale
PlanLaunchScale
My stack
The Tools Behind Your Ads
I use AI for research, reporting and scheduling, so more of my time goes into strategy and creative. It all connects to Google Ads, Meta, GTM, GA4 and GoHighLevel.
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My Certifications
Google Ads Display
Certificate
Google Ads Search
Certificate
AI-Powered Shopping Ads
Certificate
Conversion Optimization
Certificate
HubSpot Digital Marketing Certificate
Certificate
About me
Hi, I'm Umer Sajjad
I'm a performance marketer from Karachi, Pakistan with 5+ years of running paid media for e-commerce, SaaS and lead-gen brands in the US, UK, Canada and Pakistan.
I'm a full stack performance marketer who knows how to build results. I set up the tracking, test the creative and scale what works.
Let's TalkFAQs
Questions, Answered
What types of businesses do you work with?
E-commerce, SaaS, service businesses and lead-gen brands. Recent accounts include fashion, skincare, food and law.
Which platforms do you specialize in?
Google Ads and Meta Ads are my core, and where most of my results come from. When the plan calls for it I also run TikTok, Snapchat and Klaviyo email as supporting channels.
What budget do I need?
Clients have run anywhere from $10K to $250K a month. The strategy is built around your stage, not a fixed package.
Do you provide creatives or just run ads?
Both. I give strategy and copy direction, work with your creative team, or recommend creators.
What's included in the free audit?
A 20–30 minute review of your current ads (or a fresh plan if you're starting out), with platform recommendations and where to scale.
How soon will I see results?
Early traction usually shows in 2–4 weeks. Full optimization takes 60–90 days.
Free ads audit
Ready to make your ad spend work harder?
Tell me a little about your business. It opens WhatsApp with your details filled in, so we can start right away.
Or reach me directly
WhatsApp+92 319 2040906 Email[email protected]Based inKarachi, Pakistan · working worldwide